Cookies & Privacy Policy

At DKS Gifts, we respect your privacy and are committed to protecting your personal information. This Cookies & Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, contact us, or interact with our online services.

This policy also explains how we use cookies and similar technologies on our website.

For the purpose of this policy, “we”, “us”, and “our” refer to DKS Gifts.

Website: https://dksgifts.co.uk
Email: sales@dksgifts.co.uk

This policy is designed to comply with UK data protection requirements, including the UK GDPR and cookie-related rules. The ICO says businesses must provide clear privacy information about how personal data is collected and used, including the purposes, retention periods, and with whom the data is shared.

1. Information We Collect

We may collect and process the following types of personal information:

Information you provide when placing an order

This may include:

Your name
Billing address
Delivery address
Email address
Phone number
Order details
Personalisation details, such as names, messages, dates or custom wording
Any notes or instructions you provide with your order

Payment information

Payments are processed securely through third-party payment providers. We do not store your full card details on our website.

Depending on the payment method used, your payment details may be processed by providers such as:

Stripe
PayPal
Klarna
Apple Pay
Google Pay
Other payment gateways available at checkout

Information collected when you contact us

If you contact us through a contact form, email, social media message or other communication method, we may collect:

Your name
Email address
Phone number
Message content
Order number, if provided
Any other information you choose to send us

Website usage information

When you browse our website, we may collect technical information such as:

IP address
Browser type
Device type
Pages visited
Time spent on the website
Referring website
Cookie preferences
General location data

This helps us improve the website, understand customer behaviour and keep the site secure.

2. How We Use Your Information

We use your personal information to:

Process and fulfil your order
Deliver products to the correct address
Create personalised gifts, hampers and messages
Contact you about your order
Respond to enquiries
Provide customer support
Process refunds, returns or complaints
Manage payments and prevent fraud
Improve our website, products and services
Send order updates and transactional emails
Keep business and accounting records
Comply with legal obligations

We only use your personal information where we have a lawful reason to do so.

3. Lawful Basis for Using Your Data

Under UK data protection law, we rely on the following lawful bases:

Contract

We use your information to process your order, deliver your products and provide our services.

Legal obligation

We may need to keep certain information for tax, accounting, fraud prevention or legal compliance purposes.

Legitimate interests

We may use your information to improve our website, manage customer service, prevent fraud and protect our business.

Consent

We rely on your consent for certain activities, such as optional marketing emails or non-essential cookies.

The ICO states that individuals have rights over their personal data, including access, rectification, erasure, restriction, objection and data portability.

4. Personalised Products

Some DKS Gifts products may include personalisation, such as names, messages, dates, photographs or custom wording.

By submitting personalisation details, you confirm that you have the right to use the information provided and that the details are accurate.

We will only use personalisation information to create and fulfil your order, unless we have your permission to use it for another purpose, such as marketing or social media.

5. Marketing Communications

We will only send you marketing emails if you have agreed to receive them or where we are legally allowed to do so.

Marketing emails may include:

New product updates
Seasonal offers
Gift ideas
Promotions
Discounts
Website news

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

We will still send necessary service emails, such as order confirmations, delivery updates and customer service messages.

6. Sharing Your Information

We may share your personal information with trusted third parties where necessary to run our business and fulfil your order.

This may include:

Payment providers
Delivery and courier companies
Website hosting providers
WooCommerce and WordPress service providers
Email service providers
IT support providers
Accountants or professional advisers
Legal or regulatory authorities, where required

We only share the information necessary for the relevant service to be provided.

We do not sell your personal information to third parties.

7. How Long We Keep Your Information

We only keep your personal information for as long as necessary.

Order and transaction records may be kept for accounting, tax and legal purposes. Customer enquiry information may be kept for a reasonable period so we can manage customer service, complaints or future queries.

Where we do not have a fixed retention period, we decide how long to keep information based on:

The type of information
The reason it was collected
Legal or accounting requirements
Whether it may be needed to resolve disputes
Customer service needs

The ICO says privacy information should explain retention periods or the criteria used to decide how long personal data is kept.

8. How We Protect Your Information

We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, disclosure or alteration.

This may include:

Secure website hosting
SSL encryption
Secure payment processing
Password-protected systems
Limited access to customer data
Security monitoring
Regular website maintenance

However, no online system is completely secure, so we cannot guarantee absolute security.

Cookies Policy

9. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember preferences, improve performance and understand how visitors use the site.

Cookies may be set by our website or by third-party services used on our website.

The ICO says websites must tell people if they set cookies, clearly explain what the cookies do and why, and obtain consent unless the cookie is strictly necessary for a service requested by the user.

10. Types of Cookies We Use

Strictly necessary cookies

These cookies are needed for the website to work properly. They may be used for:

Shopping basket functionality
Checkout processing
Login sessions
Website security
Remembering cookie preferences

These cookies do not usually require consent because they are essential to provide the service you have requested.

Performance and analytics cookies

These cookies help us understand how visitors use our website, such as which pages are popular and how users move around the site.

They may help us improve:

Website speed
Product pages
Navigation
Customer experience
Marketing performance

Analytics cookies are only used where consent is required and has been given.

Functionality cookies

These cookies help remember choices you make on the website, such as preferences, form details or display settings.

Marketing and advertising cookies

These cookies may be used to show relevant adverts, measure advertising performance or track visitors across websites.

We will only use these cookies where required consent has been provided.

11. Examples of Cookies That May Be Used

Depending on the features active on our website, cookies may be used by:

WordPress
WooCommerce
Payment providers
Google Analytics
Google Ads
Meta/Facebook Pixel
Email marketing tools
Security plugins
Cookie consent tools

You can update this section once you know exactly which plugins and tracking tools are active on the website.

12. Managing Cookies

When you visit our website, you may be shown a cookie banner or cookie settings tool. You can use this to accept, reject or manage non-essential cookies.

You can also manage cookies through your browser settings. Most browsers allow you to:

View cookies
Delete cookies
Block cookies
Set cookie preferences
Disable third-party cookies

Please note that blocking some cookies may affect how the website works, especially basket and checkout features.

Your Data Rights

13. Your Rights

Under UK data protection law, you may have the right to:

Request access to the personal data we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal data
Ask us to restrict how we use your data
Object to certain types of processing
Request a copy of your data in a portable format
Withdraw consent where processing is based on consent
Complain to the Information Commissioner’s Office

The ICO explains that individuals have the right to access and receive a copy of their personal data, commonly known as a subject access request.

To exercise your rights, contact us at:

Email: [add your email address]

We may need to verify your identity before responding to your request.

14. Children’s Privacy

Our website is not intended for use by children. We do not knowingly collect personal information from children without appropriate consent.

If you believe a child has provided personal data to us, please contact us so we can review and delete the information where appropriate.

15. Third-Party Links

Our website may contain links to third-party websites, such as payment providers, social media platforms or delivery services.

We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing any personal information.

16. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

Website: https://ico.org.uk

17. Changes to This Policy

We may update this Cookies & Privacy Policy from time to time to reflect changes in our business, website, legal requirements or the way we use personal data.

The latest version will always be published on this page.

18. Contact Us

If you have any questions about this Cookies & Privacy Policy or how we handle your personal data, please contact:

DKS Gifts
Website: https://dksgifts.co.uk
Email: sales@dksgifts.co.uk